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
Kristin Laffrey
Sep 4, 20236 min read
The ultimate guide to creating a successful Doula Business Plan
The ultimate guide to creating a successful doula business plan to grow your business and serve more doula clients.

Kristin Laffrey
Aug 30, 20234 min read
Master your doula marketing with this 6-step content creation process
Discover the power of content marketing for your doula business to build trust, attract the right clients and drive traffic to your business

Kristin Laffrey
Aug 1, 20235 min read
Your 3-part hashtag strategy to increase visibility and reach more doula clients
3-part hashtag strategy for attracting more doula clients through Instagram and social media. Your guide to increase visibility.
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Kristin Laffrey
Jul 24, 20236 min read
How to follow up after a doula client interview (+ Bonus email and DM sample)
Your guide to putting in place a follow up process to turn more doula client interviews into paying doula clients. Bonus samples included.
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Kristin Laffrey
Jul 17, 20235 min read
5 must-haves on your doula website (to increase your client conversion rates)
Set your doula website up to convert more doula clients with these 5 must-haves. Before spending thousands on a website, start here.
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Kristin Laffrey
Jul 5, 20233 min read
Creating a content portfolio for your doula business
Struggling to create consistent content for your doula business? Here is how to build a content portfolio for attracting doula clients

Kristin Laffrey
Jun 28, 20235 min read
Three steps to confidently selling doula packages
Three steps to increase sales confidently within your doula business to attract more clients and increase your income.

Kristin Laffrey
Jun 12, 20235 min read
5 business tools to set your doula business up for success
Discover these 5 essential business tools for managing your doula business effectively and sustainably to support your business growth.

Kristin Laffrey
May 19, 20234 min read
How to differentiate your doula business to stand out
How to differentiate your doula business to stand out within a crowded industry. Positioning your business to communicate your unique value

Kristin Laffrey
May 13, 20234 min read
4 myths about growing your doula business (that are actually holding you back right now)
Ready to grow your doula business but right now you aren't attracting consistent clients? Here are the myths I see holding businesses back.
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Kristin Laffrey
May 6, 20233 min read
Turning Your Content into Doula Clients: the missing piece in your marketing
So many doulas, when they aren’t booking clients in their business, think “I need to give more”. Posting more content, researching more info
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Kristin Laffrey
May 1, 20233 min read
Creating a Sustainable Business Model: Your Profitable Doula Business Starts Here
A mistake I see so many doulas make is not creating a business model for their business. Instead I see them jumping straight into packaging
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Kristin Laffrey
Apr 19, 20236 min read
How to start a doula business?
Firstly, congratulations on starting, or planning to start, your doula business. Starting a doula business can be such an incredibly rewardi
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